This post brought to you by storebrandformula.com. All opinions are 100% mine. Store brand infant formulas won a major legal victory last month. A United States Circuit Court upheld a $13.5 million false advertising claim against Enfamil maker Mead Johnson. This decision affirms families will continue enjoying the savings of Store Brand formula without compromising nutritional values. PBM Products successfully argued that Enfamil’s advertisements of superiority to store brand formulas were false and misleading. The store brand formulas offer the same nutrients at the same levels as Enfamil. Circuit Judge Andre Davis wrote. “PBM cannot fairly compete with Mead Johnson unless and until Mead Johnson stops infecting the marketplace with misleading advertising. ” This ruling was a win for families who rely on store brands as well. Scared tactics and misleading advertising could make the difference in parent’s ability to buy new clothing or other vital goods for their children. Name brand products can be as much as double...






